KiwiHarvest is a charity that rescues edible food destined for landfill and transforms it into nutritious meals for New Zealanders in need. When KiwiHarvest asked us to design their annual report, we saw an opportunity to help them with their mission. We developed Read & Feed, the world’s first annual report that turns the act of reading into an act of feeding.
In this immersive live-action experience, every section the reader completes triggers a donation from a sponsor, enabling KiwiHarvest to provide more meals to people in need.
So, the more sections you read, the more people you feed.
Agency: J.Walter Thompson Project: Read and Feed Role: Project Manager / UX Designer