BLOKHEDZ
One of Z's largest and most successful campaigns two years in a row, Z Blokhedz featured two limited collections of 16 stackable figures based on superheroes and villains from DC and Marvel. With digital being a huge part of the campaign, social videos were created and shared to spark conversation and engage with people who were going crazy for these fun collectables.
Articles can be found on Scoop, Stoppress and Stuff
Z Energy, J. Walter Thompson, Digital Producer
One of Z's largest and most successful campaigns two years in a row, Z Blokhedz featured two limited collections of 16 stackable figures based on superheroes and villains from DC and Marvel. With digital being a huge part of the campaign, social videos were created and shared to spark conversation and engage with people who were going crazy for these fun collectables.
Articles can be found on Scoop, Stoppress and Stuff
Credits
Rod Prosser - Creative Director, Sasha Fowler - Designer, Tracey Theiler - Account Director