The craft beer market in New Zealand is packed with variety. Everyone’s an aficionado. Moreover, they all like to show they know their stuff. We thought: let’s get them to prove their beer geek knowledge in a carnival style lucky dip.
Patrons dip their hand into barrel to pull out a beer or purchase a 6 pack to share. Each beer has a unique number. Then on their mobile phone or desktop they tell the mystic beer bot SheRa what style of beer they think it is: a lager, pilsner, pale ale etc. Get it wrong and get hassled by beer bot SheRa, get it right and win vouchers to go to Hallertau Brewery, and craft beer kudos across social media.
Hallertau, J. Walter Thompson, Digital Producer, UI/UX Designer
Cleve Cameron - Creative Director, Mike Ramsey - Copywritter, Glenn Chapman - Head of Design, Anna Markova - Front-End Developer, Thi Senaratne - Full-Stack Developer, Dominic Henshall - Account Director