Pie Capital
Advertising, Social

New Zealand towns are known for their produce, often proclaiming themselves the ‘capital’ with a giant statue (Te Puke kiwifruit, Ohakune carrot, Taihape gumboot, Taupo trout etc). But there saw a clear gap in the market. With street posters across the country and extensive activity on social media including a ‘Build the largest Pie Tower’ competition to win $10,000 in travel. Z established itself as the “Pie Capital of New Zealand” smashing the previous years promotions on pie sales!

Client: Z Energy
Agency: J.Walter Thompson
Role: Digital Director

New Zealand towns are known for their produce, often proclaiming themselves the ‘capital’ with a giant statue (Te Puke kiwifruit, Ohakune carrot, Taihape gumboot, Taupo trout etc). But there saw a clear gap in the market. With street posters across the country and extensive activity on social media including a ‘Build the largest Pie Tower’ competition to win $10,000 in travel. Z established itself as the “Pie Capital of New Zealand” smashing the previous years promotions on pie sales!

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Credits

Creative Director
Rod Prosser

Community Manger
Anita Chhiba

Design Designer
Sasha Fowler

Animator
James Baron

Account Director
Tracey Theiler

Partner Agencies
MBM/Heyday!

Partner Agencies
MBM/Heyday!

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