New Zealand towns are known for their produce, often proclaiming themselves the ‘capital’ with a giant statue (Te Puke kiwifruit, Ohakune carrot, Taihape gumboot, Taupo trout etc). But there saw a clear gap in the market. With street posters across the country and extensive activity on social media including a ‘Build the largest Pie Tower’ competition to win $10,000 in travel. Z established itself as the “Pie Capital of New Zealand” smashing the previous years promotions on pie sales!

New Zealand towns are known for their produce, often proclaiming themselves the ‘capital’ with a giant statue (Te Puke kiwifruit, Ohakune carrot, Taihape gumboot, Taupo trout etc). But there saw a clear gap in the market. With street posters across the country and extensive activity on social media including a ‘Build the largest Pie Tower’ competition to win $10,000 in travel. Z established itself as the “Pie Capital of New Zealand” smashing the previous years promotions on pie sales!

Client: Z Energy Agency: J.Walter Thompson Year: 2017

Client: Ford Agency: J.Walter Thompson Year: 2017

Advertising, Social

Activation, Social

Partner Agencies
MBM/Heyday!

Partner Agencies
MBM/Heyday!