Z ENERGY, J.WALTER THOMPSON, DIGITAL PRODUCER

PIE CAPITAL

New Zealand towns are known for their produce, often proclaiming themselves the ‘capital’ with a giant statue (Te Puke kiwifruit, Ohakune carrot, Taihape gumboot, Taupo trout etc). But there saw a clear gap in the market. With street posters across the country and extensive activity on social media including a ‘Build the largest Pie Tower’ competition to win $10,000 in travel. Z established itself as the “Pie Capital of New Zealand” smashing the previous years promotions on pie sales!

New Zealand towns are known for their produce, often proclaiming themselves the ‘capital’ with a giant statue (Te Puke kiwifruit, Ohakune carrot, Taihape gumboot, Taupo trout etc). But there saw a clear gap in the market. With street posters across the country and extensive activity on social media including a ‘Build the largest Pie Tower’ competition to win $10,000 in travel. Z established itself as the “Pie Capital of New Zealand” smashing the previous years promotions on pie sales!

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Credits

Creative Director
Rod Prosser

Community Manger
Anita Chhiba

Design Designer
Sasha Fowler

Animator
James Baron

Account Director
Tracey Theiler

Partner Agencies
MBM/Heyday!

Partner Agencies
MBM/Heyday!

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