Ask Shera
Interactive

Hallertau wanted a way of getting people to try a variety of their beers and to learn about the taste notes and flavours they were experiencing. With a 6 pack of bottles all labeled the same and each with a single code to input to the Ask Shera website. People could test their knowledge and work out what they were drinking by messaging the quick-witted beer knowledge Queen Shera.

Client: Hallertau
Agency: J.Walter Thompson
Role: Producer + Designer/Developer

Hallertau wanted a way of getting people to try a variety of their beers and to learn about the taste notes and flavours they were experiencing. With a 6 pack of bottles all labeled the same and each with a single code to input to the Ask Shera website. People could test their knowledge and work out what they were drinking by messaging the quick-witted beer knowledge queen Shera.

AskShera-mobile-1
AskShera-mobile-2
AskShera-Desktop-1

Credits

Creative Director
Cleve Cameron

Copywritter
Mike Ramsey

Design Director
Glenn Chapman

Front-End Developer
Anna Markova

Account Director
Dominic Henshall

Full-Stack Developer
Thi Senaratne

Full-Stack Developer
Thi Senaratne

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